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Privacy

Privacy policy.

What this site collects, what it doesn't, and what happens to it. In short: very little, nothing is sold, and nothing tracks you across the web.

Last updated: November 9, 2026

Who we are

Arbren is an AI consulting practice run by Caleb Smit in Minnesota. "Arbren", "we" and "us" in this policy mean Arbren. Questions about your information go to hello@arbrenconsulting.com.

What we collect

  • What you send us. If you email us, book a call or fill in a booking form, we receive what you provide: usually your name, email, business and what you'd like help with.
  • Bookings. Calls are scheduled through Calendly, which collects the details you enter and handles them under its own privacy policy.
  • Payments. Payments are taken by Stripe. Stripe collects your card or bank details; we never see or store your full card number. We receive your name, email, the amount and a receipt record.
  • Basic visit data. Our host, Cloudflare, processes standard technical data such as IP address and browser type to deliver and protect the site. We may use Cloudflare Web Analytics, which counts visits without cookies and without following you to other sites.

What we don't do

  • No advertising or tracking cookies, and no tracking pixels.
  • We don't sell or rent your information, or share it for advertising.
  • The readiness check and the security checklist run in your browser. Your answers never leave your device unless you choose to email them to us. Checklist ticks are saved in your browser's local storage, which you can clear at any time.

How we use it

  • To reply to you, schedule calls and send proposals.
  • To deliver the work you hire us for and to bill for it.
  • To keep records we are required to keep, such as tax and accounting records.
  • To keep the site secure and working.

Who it is shared with

Only the services that run this business: Cloudflare (hosting), Calendly (scheduling), Stripe (payments), and our email and video-call providers (such as Zoom or Microsoft Teams). Each handles your information under its own terms. We may also disclose information if the law requires it.

Client information in our work

Information you share during an engagement, including your clients' information, is covered by the confidentiality terms of our written agreement with you, not by this page. We follow the data rules described on this site: we ask for no more access than the work needs, and sensitive data such as full Social Security numbers stays in your own systems.

How long we keep it

Messages and booking details for as long as we are in touch and a reasonable time after. Payment and tax records for as long as the law requires, usually seven years.

Your choices

You can ask what we hold about you, ask us to correct it, or ask us to delete it, except where we must keep it by law. Email hello@arbrenconsulting.com and we will respond within 30 days. Depending on where you live, you may have further rights under your state's privacy law; we will honor those requests too.

Children

This site is for businesses and is not directed at children under 13. We do not knowingly collect their information.

Changes

If this policy changes, the date at the top will change with it. Material changes will be noted on this page.